ROLE
Product Designer
TIMELINE
February 2022 - May 2022
TOOLS
Figma
SKILLS
User research
Wireframe design
Prototyping
THE PROBLEM
USC's news media website does not garner a lot of traffic from faculty nor students.
USER RESEARCH
Understanding the users
We sent out a survey and interviewed students, editors, and faculty who work with Annenberg to see what hindrances users experienced. After analyzing our findings, we saw 2 common pain points across all stakeholders.
Repeated sections
Users mentioned that finding the right article was difficult because sections were repetitive.
Distracting Features
Users pointed out that they were easily distracted by other highlighted features on the page when reading articles.
User Personas
After conducting research, we also created personas to synthesize our data and help us better empathize with users (essentially, humanize our research findings). This helped with making better design choices later on.
Process
THE FINAL PRODUCT
Look, it's a package!
From: Amy
To: You
NAVIGATION
Product
Explorations
About
CONTACT ME
SOCIALS
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